We care about the welfare of chicks

We are on a mission to improve animal welfare in the poultry sector, and we have the technology to make it happen.

Poultry and biotech,
a great combination

Poultry meat and eggs are among the world’s largest animal protein sources. Demand is set to increase in the coming years due to population growth and rising income levels. At the same time, consumers are more focused on where their food comes from and expect higher animal welfare standards.

Since 2011, we have been on a mission to make poultry production more animal friendly, enabling the sector to respond to consumer demands and expectations. Combining our passion for poultry and our love of biotech, we are working on several solutions to improve both animal welfare and sustainability with minimal impact on hatchery processes.

our solution

Our groundbreaking technology to end chick culling

Meet Ella®, a high-tech machine that can determine the sex of eggs during incubation. In less than a second, we can now see if an egg is female or male. This ensures only females are hatched, thereby preventing male chicks – which do not lay eggs – from being culled. The male eggs are removed on day 9 of the incubation period. Ella is an inline, fully automated solution that can be easily integrated into existing hatchery processes.

  • Unique, proprietary biomarker
  • High-speed sampling
  • Mass spectrometry

Want to improve the welfare of your chicks?