The rise of meat alternatives

It’s been hard to miss: meat alternatives have gained substantial traction in recent years. The environmental impact of meat production is a big concern for many, turning some from carnivores into eco-friendly (plant) eaters. Zhao et al. (2022) examined the demand for new-generation plant-based meat alternatives and found that these products are increasingly seen as viable substitutes for traditional poultry products. 

According to a report by Tonsor, Lusk, and Schroeder, plant-based proteins have started to affect the demand for beef products in the United States as consumers become more aware of the health and environmental benefits of plant-based diets. The study claims that, among those plant-based alternatives, beef or chicken are the two proteins consumers would have otherwise most likely purchased. Consumers who select plant-based proteins place greater importance on environmental and animal welfare concerns when making food choices, compared to consumers choosing traditional animal proteins.

Expected growth in chicken and egg consumption

So, as said before, the global consumption of chicken and eggs has been on a steady rise and doesn’t seem to be coming to an end anywhere soon. There are a few reasons for that trend.

Population Growth

As the global population continues to grow, the demand for affordable and high-protein food sources increases. Chicken and eggs are among the most economical sources of protein.

Health Trends

Many consumers are becoming more health-conscious and are seeking out leaner proteins. Chicken and eggs, being nutrient-dense foods, fit well into a healthy diet.

Economic Factors

The relatively low production cost of chicken and eggs makes them accessible to a broader range of people, especially in developing countries where protein deficiency is a concern.

Cultural Preferences

Chicken is a versatile meat that is accepted in many cultures and cuisines worldwide. Similarly, eggs are a staple in various forms, from breakfast dishes to baking ingredients.

Sustainability Concerns

Compared to beef and pork, chicken production has a smaller environmental footprint. As consumers become more aware of sustainability issues, many are choosing chicken and eggs as more eco-friendly options.

Conclusion

As plant-based proteins continue to evolve, they offer promising solutions to some pressing issues. The shift towards these alternatives reflects broader societal trends towards sustainability, health, and ethical consumption. For the poultry industry, adapting to these changes will be crucial in an increasingly conscious market.

However, the anticipated growth in chicken and egg consumption highlights the importance of these products. Factors such as population growth, health trends, economic considerations, cultural preferences, and sustainability concerns continue to fuel the demand for poultry. In summary, while meat alternatives are on the rise, the demand for chicken and eggs is expected to increase too.