Why Animal Welfare Matters to Consumers
Research shows that consumers are increasingly tuned into animal welfare and environmental concerns when making decisions about what to buy. A study by Rahmani et al. shows how this growing awareness is pushing farmers and companies take these factors into account. Egg production is no longer just about efficiency, but more and more about producing in a way that aligns with the values of today’s consumers.
Eggs from farms that prioritise animal welfare often come with a higher price tag. This isn’t just a coincidence. According to Vukina & Nestić, there’s a strong link between the way eggs are produced and the care given to the animals. Consumers recognise this, and as Trimania et al. found, they’re willing to pay more for eggs that come from well-treated chickens.
This is a big deal. It means that people aren’t just looking for the cheapest option anymore. They’re looking for eggs that reflect their values and they’re willing to spend a little extra for that peace of mind. And as we’ve seen in our UK survey, consumers are willing to pay up to 80p extra for a box of six eggs.
The Connection Between Egg Pricing and In Ovo Sexing
Now, let’s talk about how this ties into in ovo sexing. With in ovo sexing, we can determine the sex of the chick before it’s born, meaning only the female chicks needed for egg production are hatched. This reduces the need for culling male chicks, which is a significant welfare issue in the industry.
In ovo sexing is a fit for this growing consumer awareness. By improving welfare at the hatchery level, the ethical value of the eggs are boosted, thereby increasing their market value. Consumers who are willing to pay more for welfare-friendly eggs are likely to see even greater value in eggs produced with the help of in ovo sexing.
This technology presents a unique opportunity for the egg industry. By embracing in ovo sexing, producers can align with consumer values, improve animal welfare, and create additional value for their products. It’s a win-win situation—better for the animals and better for the consumers, all while creating a more future proof egg chain.
